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Overview



ERA Singapore has redefined industry standards for real estate concepts, technology, initiatives, and products since its inception in 1982. We are the largest real estate agency in Singapore, with the proud reputation as the preferred real estate brand in Singapore. ERA Singapore is synonymous with providing innovative breakthrough products and services which cater to our clients’ every need.

ERA Singapore has achieved numerous 1st in the industry including, being 1st to provide a professional real estate training programme, and 1st to reach the milestone of 6,000 salespersons registered on CEA Public Register.

As the industry leader, ERA Singapore continues to set industry standards by introducing revolutionary initiatives which have allowed us to accumulate numerous accolades. Being on the cutting edge of the industry for the past three decades has allowed the company to be resilient to financial crises, market downturns, and changes in real estate regulations.

ERA Singapore remains committed to our tradition of innovation and service excellence, and will make every effort to elevate our service to both clients and salespersons to greater heights.

Vision

ERA is the real estate company of choice for clients and real estate salespersons.

Mission

At ERA, we are committed to be 1st in service, 1st in results and 1st in customer satisfaction. ERA associates will have the support of innovative tools and training to accomplish the tasks at hand. Clients will have total confidence that they are dealing with ERA real estate professionals expressing the highest level of service and integrity.

Core Values

Integrity

An ERA salesperson should be trustworthy in all their dealings, earning the trust of their clients and members of public.

Innovation

An ERA salesperson should be on the cutting-edge of technology, in order to deliver the best service to their clients.

Inseparable

An ERA salesperson should be committed to the spirit of One ERA, leveraging on each other’s strength to gain greater success.

MEET OUR SENIOR MANAGEMENT


JACK CHUA

CHIEF EXECUTIVE OFFICER


Jack's responsibilities include managing the day to day business operations of ERA in Singapore and overseeing the ERA growth and development in the Asia-Pacific region. [...]


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MARCUS CHU

CHIEF OPERATING OFFICER


Marcus's responsibilities include the daily operations of ERA, marketing, branding, recruitment, training and working closely with ERA team leaders and salespersons. [...]


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DORIS ONG

CHIEF OPERATING OFFICER


She is in-charge of project marketing, overseeing a team that has planned and executed marketing launches for over 200 international and local residential projects. [...]


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EUGENE LIM

KEY EXECUTIVE OFFICER


Eugene is responsible for the compliance and research departments, ensuring that the business dealings of the company and its salespersons are all within CEA guidelines. [...]


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MILESTONES


2016
  • Be Singapore’s Largest Real Estate Agency for the 6th consecutive year according to CEA Public Register and ranked #1 Largest Real Estate Agency by Singapore Business Review for 3rd consecutive year
  • Received the Top Grandeur Award in Asia Enterprise BRAND Awards 2016
  • Received the Asia Responsible Corporate Awards, Apex Leadership Award by Built Environment Industry, 2015/16
  • Introduced ERA Scholarship for ERA’s family of employees, salespersons and customers
  • Launched ERA 24/7 PropWatch, a property watch, search and match service free for the public
  • Received the 9th SHARE Corporate Platinum Award and Five Years Outstanding SHARE Award at the Community Chest Awards 2016
2015
  • Singapore’s Largest Real Estate Agency for the 5th consecutive year according to CEA Public Register and ranked #1 Largest Real Estate Agency by Singapore Business Review for 2nd consecutive year
  • Launched ERA Extra Mile Programme, an industry first S$500k salespersons rewards scheme for good service
  • Expanded to five offices spread over 65,000 sqft of space, at Mountbatten Square, SLF Building, Zhong Shan Park, Toa Payoh Hub, and 600 Toa Payoh
  • Raised S$80k for the Singapore Association for the Deaf in a charity walk
  • Set new Singaporean record for Largest Mass SG50 Happy Dance with 448 participants
  • Featured on Channel NewsAsia, Global Enterprise programme
  • Received the 8th SHARE Corporate Platinum Award and Five Years Outstanding SHARE Award at the Community Chest Awards 2015
  • Received the I Love You Ruby Award and named Ambassador for the Deaf since 2010 by The Singapore Association for The Deaf
2014
  • Awarded Top 1 Influential Brand for Property Agencies in Singapore by Brand Alliance
  • Singapore’s Largest Real Estate Agency for the 4th consecutive year according to CEA Public Register and ranked #1 Largest Real Estate Agency by Singapore Business Review
  • 1st real estate agency to achieve more than 6,000 salespersons registered on CEA Public Register
  • Raised S$78k for Canossaville Children’s Home at ERA Manager’s Day
  • Introduced Superstar Bonus incentive programme for excellence in commissions earned and recruitment
  • Set new Singaporean record for Largest Mass Cane Dance with 711 participants
2013
  • Singapore’s Largest Real Estate Agency for the 3rd consecutive year according to CEA Public Register
  • Offered ERA shares to all Division Directors through the Share Ownership programme
  • Introduced Project Marketing mobile app for salespersons, ERA SG PROJECTS
  • Acquired by Northstar Group, a private equity firm headquartered in Singapore
2012
  • Singapore’s Largest Real Estate Agency for the 2nd consecutive year according to CEA Public Register
  • Developed mobile app i-ERA with TDSR, ABSD, SSD, and MSR calculators for Apple iOS, Android, as well as, Windows mobile devices
  • Celebrated 30 years of outstanding sales, excellent service, and customer satisfaction in Singapore
2011
  • Singapore’s Largest Real Estate Agency according to CEA Public Register
  • Set up a three-storey service and training centre in Toa Payoh
  • Introduced a Million Dollar Cash Draw for salespersons and customers
  • Received the 5th SHARE Corporate Platinum Award at the Community Chest Awards 2011
2010
  • Contributed significantly towards HDB’s 50th Anniversary Fund Raising of S$2.38 Million for the Community Chest
  • Participated in the National Day Parade at the Padang
  • Won 15 industry awards, which is the most by any company, for Team Managers and Salespersons at the Inaugural International Real Estate Congress
  • Participated in the National Day Parade at the Padang
2009
  • Awarded 3rd Superbrand status in Singapore
  • Raised S$200,000 in ten minutes for the Community Chest Charity Show- True Hearts 2009, by matching donations dollar-for-dollar
  • Raised S$80,000 for the Singapore Association for the Deaf, by hosting a 4-km Charity Walk
2008
  • Awarded Reader’s Digest Trusted Brand in real estate and property agent category
  • Awarded 2nd Superbrand status in Singapore
  • Integrated ZapCode, a code-reading mobile technology, allowing customers quick access to real-time updates of ERA properties and latest transactions
  • Launched 98TXTERA, a messaging service for instant access to real estate information on mobile phones
2007
  • Introduced ERA Sellers Security® Plan, “We Will Sell Your House, Or ERA Will Buy It!”®
  • Conducted a salespersons incentive lucky draw with a top prize of a Mercedes-Benz SLK or a prestigious condominium
2006
  • Introduced Group Personal Accident Insurance Plan for salespersons
  • Introduced extended Home Warranty Plan for new projects
  • Introduced Hersing Scholarship for salespersons and customers
2005
  • Built Hersing Hub, housing all ERA operations
  • Introduce Hersing Credit for customers
  • Awarded Superbrand status in Singapore
2004
  • Awarded # 1 Real Estate Brand
  • Introduced Hersing Credit for salespersons
  • Introduced mobile office technology for salespersons, ERA 24/7 PS
2003
  • Featured on Mediacorp Channel 5, Home Affairs programme
  • Introduced ERA-UOB Visa Card for salespersons and customers
2002
  • Bestowed title of “World’s Largest Real Estate Office” by ERA International
  • Published myHome, a weekly property supplement in Streats
  • Launched ERA Mobile for salespersons
2001
  • Achieved 95% brand awareness amongst key demographics in Singapore
  • Introduce Passport to Success in Buying, Selling, and Career in Real Estate for salespersons
2000
  • Introduced the Customer Privilege Plan
  • Won the Franchise Excellence Award (Master Franchise)
1999
  • Introduced ERA Property Online, a live-update property information resource, on TCS Teletext
1998
  • Listed holding company, Hersing Corporation Ltd, on SGX
  • Awarded the Community Chest Special Events Award
1997
  • Launched Internet presence
  • Produced a Dress Your House for Success, open-houses video guide for customers
1996
  • Introduced ERA Mobile Access Network for salespersons
  • Won the National IT Award (Private Sector)
  • Introduced a message pager system to market properties
1995
  • Published ANSWERS book
  • Published Quarterly Residential Review of Singapore
  • Introduced Customer Lucky Draw to reward clients
1994
  • Achieve SISIR ISO 9002 Award
1993
  • Introduce Real Estate Investment Reports
1992
  • Introduced Credit Card Programme for salespersons and customers
  • Offered Deposit Guarantee Programme for customers
  • Introduced a Customer Satisfaction Survey
  • Initiated career apparel to improve professional standards for salespersons
  • Featured on TCS, Real Estate Showcase infotainment programme
1991
  • Introduce RealNet
1990
  • Provided Home Protection Plan for HDB properties
1989
  • Provided Home Protection Plan for private properties
1988
  • Published Realty Guides for customers
1987
  • Initiated Annual Business Conference
1986
  • Conducted Real Estate Career Seminars
1985
  • Published TeamERA Newsletter
1983
  • Introduced Open House marketing concept
1982
  • Provided professional real estate training
  • Introduced Exclusive Listing marketing concept

AWARDS & RECOGNITION


Top Grandeur Award in Asia Enterprise BRAND Awards, 2016
Asia Responsible Corporate Awards, Apex Leadership Award By Built Environment Industry, 2015/16
Largest Real Estate Agencies, Rank #1 by SBR Business Ranking Awards 2014 - 2016
SHARE Corporate Platinum Award by the Community Chest, 2002, 2006 - 2008, 2011 - 2016
I Love You Ruby Award by Singapore Association for the Deaf, 2015
Ambassador for the Deaf since 2010 by Singapore Association for the Deaf, 2015
5-Years Outstanding SHARE Award 2010-2014 by the Community Chest, 2015
Influential Brand, Top 1 Brand Winner in Real Estate segment by Brand Alliance, 2014
Top Company Award by ERA Real Estate (US), 2013
Singapore’s Largest Real Estate Agency, CEA Public Register, 2011 - 2015
I Love You Sapphire Award by Singapore Association for the Deaf, 2011
Superbrands Singapore Award, 2004, 2005, 2009
Trusted Brands Gold Award (Real Estate & Property Agent Category) by Reader’s Digest, 2008
FEA (Master Franchise) by Franchise Excellence Award, 2000
Special Events Award by the Community Chest, 1997
National IT Award (Private Sector) by National Computer Board, 1996
SISIR ISO 9002 Award, 1994
 
300

Thousand Satisfied Customers



34

Years of Service in Singapore



44

Years of Service Worldwide




6169

Salespersons



46%

Private Residential Market Share




49%

HDB Resale Market Share



38%

New Home Sales Market Share



(ERA MARKET SHARE 3Q 2016 | Source: URA, HDB and ERA Research Department)


ERA WANTS YOU

Your Bridge To Real Estate Success

The largest real estate agency in Singapore invites you to join us and realise your potential as an Elite real estate salesperson. ERA, which is the Home of the Elites, offers Strong Brand Recognition, Extensive Project Marketing Opportunities, and the Most Comprehensive in-house Training programme for all our salespersons.

JOIN US

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