ERA,

setting the industry standard by being the 1st real estate company in …

2008 to

be awarded the Reader’s Digest Trusted Brands Survey 2008 (Real Estate and Property Agent Category)

to

be awarded Superbrand status in Singapore for the 2nd time

to

capitalize on ZapCode, the code-reading trend to allow customers quick accessibility on real time updates of ERA properties and latest transactions on their mobile phones

to

participate in a walkathon charity event organized by Toa Payoh Senior Citizens’ Healthcare Centre in collaboration with Geylang Senior Citizens’ Healthcare Centre

to

operate its own Pilota Café Bar that features Italian cuisines

to

sponsor the 2008 Formula V6 Asia Series Championship that raced through Malaysia, Indonesia, China and Japan

to

have a Citibank ATM machine and an AXS Station in its corporate building

2007 to

introduce ERA Sellers Security®  Plan ‘We Will Sell Your House, Or ERA Will Buy It!’®

to

give away a Mercedes Benz SLK or a prestigious condominium to its Associates in a lucky draw

to

raise funds for ST School Pocket Money

2006 to

enter into partnership with SingPost to form PostRealty to provide real estate brokerage services at SingPost branches

to

introduce Group Personal Accident Insurance Plan to ERA Marketing Associates

to

introduce extended Home Warranty Plan for new projects

to

introduce Hersing Scholarship for ERA Customers

2005 to

own Hersing Hub Building

to

have DBS & OCBC ATM machines in its corporate building

to

introduce Hersing Credit for ERA Customers

to

achieve Superbrand in Singapore

2004 to

awarded No 1 Real Estate Brand

to

introduce ERA privilege card to allow ERA Associates and customers to enjoy exclusive discounts at selected merchandises

to

introduce Hersing Credit for ERA Associates

to

introduce mobile office technology called ERA24PS (ERA Mobile Office 24-Hour Property Search)

2003 to

produce Home Affairs, an infotainment programme on MediaCorp’s Channel 5

to

introduce ERA-UOB VISA card for its Associates and Customers

2002 to

be conferred the title of “World’s Largest Real Estate Office”

to

publish myHome a weekly property supplement in Streats

to

launch ERAMobile

2001 to

achieve 95% brand awareness in Singapore

to

introduce Passports to Selling, Buying, Career in Real Estate and Success

2000 to

introduce the Customer Privilege Plan (CPP)

to

win the Franchise Excellence Award (Master Franchise)

1999 to

introduce ERA Property Online on TCS Teletext

1998 to

be responsible for the listing of its holding company Hersing Corporation Ltd

to

be awarded the Community Chest Special Events Award

1997 to

be on the Internet

to

produce a Dress Your House for Success Video

1996 to

introduce ERA Mobile Access Network

to

win the National IT Award (Private Sector)

to

market properties using message pagers

1995 to

provide FREE one-year Home Warranty Plan for buyers and sellers

to

publish ANSWERS book

to

publish quarterly Residential Review of Singapore

to

introduce Customer Lucky Draw

1994 to

achieve SISIR ISO 9002 Award

1993 to

introduce Real Estate Investment Report

1992 to

introduce Credit Card Programme

to

provide a Deposit Guarantee Programme

to

introduce a Customer Satisfaction Survey

to

promote career apparel

to

introduce Real Estate Showcase on TCS

1991 to

introduce RealNet

1990 to

provide Home Protection Plan for HDB properties

1989 to

provide Home Protection Plan for private properties

1988 to

publish Realty Guide magazine

1987 to

hold annual Business Conference

to

publish Home Buyer magazine which features properties for sale and rent in Singapore

1986 to

conduct Real Estate Career Seminars

1985 to

publish Update, a monthly in-house newsletter

1983 to

introduce Open Home marketing concept

to

Use radio and television advertising

1982 to

provide professional real estate training

to

introduce Exclusive Listing marketing concept