For many, real estate is about buying and selling homes. But for Chloe Zhang, it’s about something deeper—bridging cultures, guiding clients through unfamiliar terrain, and helping people from all walks of life, including Chinese nationals and Singapore-based families, find their place in a city they’re proud to call home.

Having relocated to Singapore herself, Chloe understands the uncertainties of starting over—learning a new culture, navigating regulations, and figuring out where to begin. Today, she uses that experience to empower a diverse clientele. Whether she’s working with local families, long-time residents, or new investors from abroad, Chloe has become a trusted guide—and a community builder.

Her journey at ERA isn’t just about personal success. Over the years, she’s built one of the largest divisions for Chinese-speaking agents at ERA, mentoring others who, like her, once took a leap into the unknown.

Understanding the Chinese Market

With a strong clientele from China, Chloe has mastered the differences between working with investors and homebuyers. Investors focus on capital appreciation, rental yield, and strategic entry-exit plans—often eyeing MRT proximity, tenant demand, and future urban developments. Homebuyers, meanwhile, look for family-friendly environments, reputable schools, and even favourable Feng Shui.

“Each group has unique concerns,” Chloe explains. “The key is understanding their motivations and customising the approach to meet their needs.”

Breaking Down Barriers for Foreign Buyers

For many Chinese clients, purchasing property in Singapore comes with uncertainty. Regulations like Additional Buyer’s Stamp Duty (ABSD), financing rules, and eligibility concerns can be overwhelming. Chloe addresses this with clarity and structure—offering guidance on loans, taxes, and market outlook, while partnering with reliable bankers and lawyers to ensure every transaction goes smoothly.

“A clear, data-driven strategy gives them the confidence they need,” she shares. “It’s not just about selling; it’s about giving them peace of mind.”

Walking the Talk

Chloe doesn’t just advise clients—she invests too. Last year, she sold her newly TOP unit and bought a new launch at Emerald of Katong, drawn by its location, design, and developer reputation.

“I believed in the project’s potential for both appreciation and rental yield,” she says. “And going through the process myself helped me give even better advice to my clients.”

Building a Division, Shaping Careers

Chloe’s success led her to team building, where she saw potential in mentoring fellow Chinese agents who had transitioned from corporate roles. “Many were motivated but unsure how to navigate this new space,” she says.

She developed a structured onboarding system with market training, negotiation coaching, and cultural guidance. Weekly training sessions, site visits, and role-playing exercises ensure her team is always learning.

“At the heart of it, we focus on credibility, empathy, and professionalism,” she shares. “That’s how trust is built.”

More than just a team—Chloe leads one of ERA’s largest divisions for Chinese-speaking agents, united by trust, growth, and shared success.

Powered by ERA’s Global Platform

ERA’s Asia Pacific network has played a key role in Chloe’s growth. Cross-border collaborations allow her to serve clients expanding into multiple markets. ERA’s data tools and marketing platforms help her agents stay informed and agile.

“Having ERA’s support system—from tech to training—gives us a major edge in today’s competitive landscape,” she explains.

Milestones made possible through support and strategy — Chloe celebrates her Millionaire Achiever status with ERA’s leadership team.

A Vision for the Future

Looking ahead, Chloe aims to grow her division and groom the next wave of trusted advisors. Her focus is on quality, not just numbers. “I want to build a team known for knowledge, integrity, and results,” she says.

She’s also ramping up recruitment to bring in passionate, driven individuals who share her vision. “With the right support, anyone can succeed,” she adds.

Final Advice

For agents hoping to tap into the Chinese market, Chloe’s advice is simple: go beyond the sale. “Understand your client. Respect their culture. Keep learning. And always act in their best interest,” she says.

In her words, real estate isn’t just a transaction—it’s a connection. And at ERA, Chloe Zhang is helping agents and clients alike cross borders, build bridges, and unlock new possibilities.