ERA Realty Network Celebrates its 35th Anniversary by Hosting
Singapore’s Largest International Property Agent Business Conference
The event will be graced by Minister for Social and Family Development Mr Tan Chuan-Jin
SINGAPORE, 28 February 2017 – ERA Realty Network (ERA) is hosting the 2017 edition of Asia Pacific Business Conference today at Marina Bay Sands Grand Ballroom. Minister for Social and Family Development Mr Tan Chuan-Jin will be in attendance and he is slated to engage participants in a 30-minute dialogue session. The conference will also celebrate the stellar achievements and remarkable performances of ERA’s top 300 real estate agents.
In 2016, ERA closed up to 53,000 transactions, handling properties worth a staggering S$19 billion. “Compared with 2015’s performance, ERA has successfully gained a higher market share in some segments despite the bearish market conditions. We closed 6,787 more transactions last year, and our 15.6 percent growth rate is two times higher than the market’s 6.7 percent,” says Jack Chua, Chief Executive Officer of ERA.
ERA is poised to continue its success this year. It has secured new marketing appointments, including The Clement Canopy, Grandeur Park Residences, iNz Residence, Park Place Residences at Paya Lebar Quarter, Seaside Residences, Martin Modern and more.
A stalwart in the industry
The conference is held in conjunction with ERA’s 35th anniversary. ERA’s beginnings were humble: It occupied a tiny 500-square-foot office at Shaw Centre, and had only three agents. The agency has since grown to become a household name in Singapore. Per the latest Council for Estate Agencies’ public registry, ERA is the largest real estate agency in Singapore. Its 6100-strong workforce has served over 400,000 customers, helping them find their dream homes and offices. ERA’s loyal customer base attests to the trust and confidence Singaporeans have in its agents.
ERA’s success is anchored on its ability to keep pace with the times. It believes technology, along with traits such as compassion and empathy, is what will result in a smooth customer experience. Over the years, ERA has introduced and implemented many industry-first initiatives. One such initiative is 24/7 PropWatch, a property watch, search and match service that caters to the demands of tech-savvy consumers. Apart from discovering recent property transactions, homes for sale/rent, and new project launches in their neighbourhoods, consumers can check the number of potential buyers/tenants for their properties and request for a formal valuation report issued by a private-licensed valuer. Speeding up the home-finding journey, this feature is accessible to all members of the public free of charge via ERA’s website.
ERA has also made improvements to its i-ERA mobile app, a nifty tool for its agents. A salient feature is the i-ERA map, which agents can zoom in on to reveal ERA listings and transactions within a selected radius.
Beyond the hardware, ERA also focuses on the heartware. It has in place a robust sales and management career roadmap to enable employees to achieve personal and career breakthroughs. ERA’s scholarship initiative supports and encourages its agents to seek higher education in local institutions. In so doing, it grooms the next generation of competent performers who can contribute and collectively raise the profile of the industry.
ERA strongly believes in extending a helping hand to the community and works extensively with charity organisations such as Community Chest and The Singapore Association For The Deaf (SADeaf). The company also organised games and the distribution of goodie bags during Christmas and Chinese Lunar New Year; bringing the festive cheers to Lions Home for the Elders@Bedok and Canossaville Children and Community Services respectively. Furthermore, ERA aims to rehome 35 dogs with SOSD this year. Mr. Chua explained that these initiatives reignite the spirit of giving. “It also reminds us that there is a lot more from us to give. We believe in inculcating a sense of respect and kindness in every team mate as these values will be reflected in our service and ultimately leads to customer satisfaction.”
