ERA Property Weekend 2020 Attracted 168,000 Viewers Over Two Days
Overall digital campaign reached over 431,000 and 1,200,000 online audience and impressions respectively.
Singapore, 14 October 2020 – ERA Property Weekend 2020, which showcases the nation’s largest virtual real estate gallery, has attracted more than 168,000 viewers and potential home buyers during the weekend of 10 and 11 October 2020.
Home buyers were able to access to a multitude of projects island-wide with over 140 virtual tours, exclusive property market insights from 14 of its top industry experts, as well as LytePay loyalty rewards of over $250,000 for the real estate agents.
Based on official Facebook figures, more than 168,000 viewers tuned in to the two-day virtual webinars. Week on week, there was a 1,600% increase in landing page visits after the ERA Property Weekend 2020 was kick-started – signalling an increasing interest on virtual events and normalising of viewing new launches and show flats online instead of physically.
Millennials and Generation X with age groups between 25-44 hold the majority viewership; they are also the most tech-savvy having grown up in the cusp of technological transformations.
Overall, the campaign – which heavily relied on digital media – has reached more than 431,000 online audience and garnered close to 1,200,000 impressions. This excluded the potential reach generated by news publicity via the mainstream media which would further drive the total awareness higher.
As Singapore’s largest international real estate agency with over 17,300 trusted advisors across 10 countries, ERA is continuously pioneering new marketing concepts that address today’s home buying behavior.
Interested home buyers were also able to access property information, factsheet, site/floor plans and available units that they can buy made available, via the dedicated project websites auto-created by proprietary ERA tech tools, and immediately book personal appointments with ERA agents.
As the leading PropTech agency, it constantly equips its agents with customised technology to market their properties; and explores innovative marketing solutions to generate exposure for its impressive slate of developers that have faithfully appointing ERA as their marketing agency of choice since its inception in 1982.
Exclusive property market insights by 14 top industry experts
A total of 16 exclusive webinars were presented from 10am to 6pm on both days by 14 top industry experts, including ERA Chief Executive Officer Jack Chua; Chief Operating Officer, Marcus Chu; and Key Executive Officer, Eugene Lim. Topics ranged from how to “Globalise Your Property Portfolio” in an increasingly flat world, having a “Deal-structuring Framework to Maximise Returns”, to exclusive insider’s tips on property-purchasing for those who are interested in securing elusive GCBs and luxury properties.
“ERA Property Weekend 2020 is Singapore’s largest real estate showcase that empowered home buyers with the ultimate home buying experience by offering them a seamless, one-stop platform for home viewing and in-depth property-related insights,” said Jack Chua, Chief Executive Officer of ERA Singapore. “This showcase also offers real estate agents who do not currently have access to best-in-class PropTech tools a glimpse into the future of real estate marketing. They can future-proof their real estate career with ERA.”
Among all, the public was most interested in:
- My Real Estate Investment Journey (By CEO Jack Chua)
In his talk, Jack Chua shared about his real estate investment journey which started with his very first HDB purchase in 1984. He shared insights for future home owners who are deciding between purchasing BTO or private condominium to compare potential price growth, capital gain, and rental yield (for freehold vs leasehold) and for property investors, to look out for capital gain, rental yield, and wealth retention when purchasing properties.
- Location, Event & Pricing – 3 Time-Proven Strategies to Hit Jackpot in All Market Situations (By COO Marcus Chu)
Marcus Chu revealed the 3-time proven strategies to take note of. They are: momentous events; such as the ongoing Covid-19 pandemic which spur market fluctuation and volatility, presenting opportunities for real estate investment, location; focusing on integrated developments based on the URA Masterplan dotted across Singapore to ensure future resale value; and finally, look for price disparity to discover underrated gems such as buying freehold properties at leasehold prices.
- 3 Must Knows when Purchasing Private Residential Properties (By KEO Eugene Lim)
The talk benefitted first time private home buyers, HDB owners seeking to upgrade, and those considering a second property purchase as Eugene Lim discussed in depth on how private residential properties is a better wealth multiplier option, how much can home buyers afford, pros and cons when buying resale or new launches, and how to future-proof property purchases.
Collaboration with LytePay offers over $250,000 worth of loyalty rewards
Furthermore, in conjunction with the 10.10 Super Shopping Day, ERA held a special developers’ discounts on selected units during the property weekend. Keen home buyers registered for a personal virtual home tour with ERA Trusted Advisor to enjoy the limited-time offers.
Over $250,000 worth of loyalty rewards was also given out to ERA agents who intend to cash-out from their LyteMoney business wallet. The rewards ranged from gold bars, luxurious staycations, lifestyle vouchers, and cash prizes.
Career and Digitalisation Support Package for agents affected by COVID-19
The outbreak of COVID-19 has affected many real estate agents and forced an acknowledgement of the importance of digitalisation. ERA announced a budget to assist agents who are looking to embrace digital transformation in their real estate career.
Help will be provided in October 2020:
1. In the form of subsidies for (total worth $1,873.50 per agent):
- 2021/22 Registration Fees (worth $460 per agent)
- 2021/22 Administrative Fees (worth $53.50 per agent)
- 2021/22 Work Kit which includes Professional Indemnity Insurance, business cards, lanyard, ERApro mobile applications (worth $360 per agent)
- MOP Penalty (Up to $1,000 reimbursement)
2. Curated programmes to ease newcomers into their new roles
3. Mentorship programmes and provision of access to technological tools that generate professional advice, market insights, etc.
“During Circuit Breaker, I was introduced to ERA’s Ultimate Agent Training which changed the way I think and opened up new opportunities. ERA’s culture of sharing was a delightful surprise as external agents can sign up for the courses as well,” says Division Director Yap Chin Chuan, who recently joined ERA after his real estate career was badly affected during the pandemic as he had no means to go digital due to the lack of PropTech resources.