Spread Festive Cheer to Rental Block Residents
Singapore, 11 February 2018 – To celebrate the Chinese New Year and usher in the Year of the Dog, ERA Realty Network (ERA) has partnered with Hong Kah North Grassroots Organisations to bring the festive joy to rental block residents living at Blk 412 Bukit Batok West Avenue 4.
Today, Guest of Honour Dr Amy Khor, Adviser to Hong Kah North Grassroots Organisations, along with Mr Jack Chua, Chief Executive Office of ERA, ERA’s management team and 100 agents handed out S$30 festive packs comprising healthy food and festive goodies, and S$28 hong bao to residents of the 224 households.
These festive love packs and hong bao are funded through a fundraising campaign initiated by ERA on 18th January among its agents and employees. Titled “ERA Love”, the innovative fundraising exercise was conducted via social media, where ERA management team and agents filmed a short video clip of themselves pledging to support the needy community, followed by nominating another agent to do the same. The company also matched a dollar for every dollar raised. In less than a month time, the campaign has successfully raised a total of about S$43,000.
ERA has pledged the remaining amount of about S$30,000 towards a HKN SG Cares Fund that Hong Kah North Grassroots Organisations are setting up. These funds will be utilised to bring festive cheer to the needy families as well as a source of relief fund to help families in urgent need for various reasons. For instance, ERA has delivered furniture to two low-income families today to enable them to live more comfortably.
The initiative is part of ERA’s ongoing corporate social responsibility efforts. Over the years, ERA has spread the love by working with not-for-profit organisations such as Community Chest, SOSD and Canossaville Children and Community Services. Its leaders also donated generously in the Charity Lucky Draw for The Singapore Association for the Deaf during ERA’s 2017 Christmas party.