SINGAPORE, 2 August 2018 – ERA Realty Network (ERA) celebrates the great results achieved by the company thus far, and shows recognition for the success of top-performing agents at its quarterly Q3 Career Advancement Day.
Based on the latest audited financial statement among listed real estate agencies in Singapore, APAC Realty — the Group that ERA operates under — posted a higher total revenue against its nearest competitor amongst listed agencies. It delivered a total of $391,226,102 from its brokerage income from the resale and rental of properties, as well as new home sales.
In addition, its agents — all 6,243 of them (as of 31 December 2017) — posted a higher average income of $62,666 each. These achievements are a strong testament to the competency of ERA agents, who are performing better than their peers among listed real estate agencies.
The success was made possible by the dedication, teamwork and expertise practiced by the agents, as the company strongly believes in constantly providing tools for its agents to upgrade and develop their potential to excel in the ever-changing real estate market.
All ERA training programmes have been reviewed and improved by its senior management team, who are real estate veterans with an average of over 18 years of experience. The programmes have been re-launched this year under Ultimate Agent Training, comprising a series of a skill-based mastery programme, three market-focused seminars and two specialised sales and leadership empowerment camps. It aims to aid the agents in their industry skills and personal development.
ERA was also the first agency to promptly update its property investment calculator— a proprietary i-ERA mobile app — with the new ABSD and LTV formula, within 24 hours of the sudden announcement of the cooling measures in July. This helped their agents to stay at the forefront in the dynamic property market.
During the Career Advancement Day, ERA also unveils brand-new features on Findpropertyagents.sg (FPA), which enhances productivity and efficiency for agents, and provides greater convenience for homebuyers, homeowners and investors. These new features enable consumers to find and contact property agents in real time, significantly increasing exposure for its agents.
For utmost user convenience, the new features on FPA allow consumers to: locate all the property agents who are currently on-site at a specific project, and experience a faster and more streamlined viewing appointment process.
Agents can also get great benefits from the new features as well, as they allow agents to: get increased exposure for new launches and TOP projects; update their location and “check in” at their nearest project automatically through the i-ERA mobile app for easy contact by clients; and to redirect clients to on-site peers (taggers) who can help serve clients at the showflat immediately on behalf of agents who are unable to be onsite personally.
“In line with the government’s vision for the Real Estate Industry Transformation Map (ITM), we’re committed to constantly upgrading the FindPropertyAgent.sg website. We want to make property transactions more transparent, and the process more streamlined for the end-users. With the improved FPA, consumers can search for trustworthy information and connect with the best agent for their needs. At the same time, it allows agents to keep in close contact with their clients for a faster, better and more convenient service experience,” says Jack Chua, Chief Executive Officer (CEO) of ERA.
These new features help to enhance the overall efficiency of property buying and selling process, with smart algorithms to connect consumers to the right property agents quickly and accurately, providing users with rich knowledge of property agent statistics as well as property information for a hassle-free, time-saving and effective user experience.