July 2025 Monthly Developer Sales Report: July New Launches See Strong Demand, Led by Lyndenwoods’ Near Sell-Out

SINGAPORE, 15 August 2025 - July 2025 saw developer sales coming in at 940 new private homes (excluding ECs), reflecting a consecutive 245.6% month-on-month (m-o-m) increase in transaction volume. The higher number of new home sales was largely driven by four new project launches in the month - namely W Residences Marina View, Lyndenwoods, UPPERHOUSE at Orchard Boulevard and The Robertson Opus. 

Accounting for July’s developer sales, this puts the total number of new private homes (excluding ECs) sold in the past seven months of 2025 at 5,608 units. This figure is a 124.1% increase on the 2,503 units sold across the same period in 2024. This rise could be attributed to strong new launches, pent-up demand, and improved buyer sentiment. 

Meanwhile, the Executive Condominium (EC) market saw a sharp spike in sales, led by the newly launched EC development, Otto Place. Otto Place sold 358 units when bookings opened in July. 

Table 1: New Home Sales Over the Last Six Months

July saw the launch of four new projects - W Residences Marina View, Lyndenwoods (RCR), UPPERHOUSE at Orchard Boulevard (CCR), and The Robertson Opus (CCR). Collectively, the four projects yielded a total of 1,675 units to the market, including 1,332 units within the CCR - this marks the highest number of units launched in the CCR in record history. Rest of Central Region (RCR) projects made up the majmority of the top-performing developments in July, with a total of 513 units sold. The Core Central Region (CCR) saw 357 units sold. Strong sales in the RCR were driven by first-time buyers and upgraders seeking city-fringe homes. 

“Stronger-than-expected GDP growth has lifted buyer sentiment and, coupled with attractive launch pricing, translated to robust sales. Robertson Opus - a 999-year, prime riverfront address in Robertson Quay - appeals to legacy-asset buyers, while UPPERHOUSE resonates with those prioritising connectivity via Orchard Boulevard MRT, proximity to Orchard Road, and upcoming URA Master Plan enhancements. Lyndenwoods saw strong demand, boosted by planned regional transformations under the Master Plan 2025. The recently unveiled Draft Master Plan 2025 casts a spotlight on precincts that have long flown under the radar,” said Marcus Chu, Chief Executive Officer (CEO), ERA Singapore.

Lyndenwoods Achieves Near Sell-Out in Launch Month

ERA Singapore observed robust sales momentum in July, led by Lyndenwoods in the Singapore Science Park, which sold 96.5% of its 343 units within launch month at a median price of $2,463 psf. Sales at Lyndenwoods were primarily fuelled by its two-bedroom units, which accounted for approximately 67% of all new homes sold at Lyndenwoods since launch, based on ERA’s records. 

“This may be attributed to nearby owner-occupiers choosing to live close to their workplaces. In addition, the area offers modern amenities and green spaces. This combination of accessibility, lifestyle offerings, and natural surroundings makes it an attractive choice for long-term living.” Chu noted. 

Chu added, “Investors may have been attracted by several factors, including the opportunity to be first movers in the Singapore Science Park area, its city-fringe location, and the future transformation of the region in accordance with the Master Plan 2025.”

CCR Sees Strong Demand, UPPERHOUSE and The Robertson Opus Each Sell Over 40% on Launch Day

Two new projects in the CCR launched in July, namely UPPERHOUSE at Orchard Boulevard (301 units) and The Robertson Opus (348 units). This marked the largest new private home supply injection since ABSD measures tightened in 2023 in the region. A larger share of transactions took place below $2.5 million, an attractive price quantum for a CCR property. Both projects showed strong demand, with launch weekend take-up rates of 53% and 41% respectively. 

“The strong take-up rates at both projects can largely be attributed to pent-up demand. In 2024, only 680 private homes were launched in the CCR, this amount is less than the total number of units in UPPERHOUSE at Orchard Boulevard and The Robertson Opus.” Chu noted. 

Chu added, “These two projects appeal to different buyer segments. Robertson Opus offers a 999-year leasehold, which attracts buyers seeking legacy assets at a prime riverfront location in the Robertson Quay precinct. Meanwhile, UPPERHOUSE caters to buyers looking for a home offering direct access to key work nodes via Orchard Boulevard MRT, proximity to Orchard Road and upcoming neighbourhood enhancements under the URA Master Plan.”

Table 2: Breakdown of units sold for The Robertson Opus and UPPERHOUSE at Orchard Boulevard in July 2025

The recently announced Draft Master Plan 2025 sheds light on precincts previously under the radar

“Projects in the One-North area continue to draw buyer interest, with Bloomsbury Residences and The Hill@One-North securing 27 and 12 transactions respectively in July, placing both among the month’s Top 10 best-performing new launches. The renewed demand comes on the back of the recently unveiled Draft Master Plan 2025, which outlines the transformation of Greater One-North into a vibrant live-work-play district. The plan envisions more homes, improved connectivity, and enhanced lifestyle spaces, with mixed-use developments integrated with green corridors, walkable streets, and cycling paths. A key highlight is the upcoming Kent Ridge Exchange, which will serve as a southern gateway featuring rejuvenated developments at Singapore Science Park and the National University Hospital. The potential extension of the Jurong Region Line to connect with the Circle Line at Kent Ridge MRT will further strengthen accessibility and liveability in the area.” Chu said. 

Table 3: Top ten performing new launch project (excluding ECs) in July

Otto Place Launch Led July’s EC Sales

"Owing to the lack of new EC supply in recent months, the Executive Condominium market recorded a sharp rebound in July, with 371 units sold - a surge of over 1,024% from just 33 units in June. This spike was largely driven by the launch of Otto Place. The existing EC inventory continued to dwindle, prompting buyers to turn to the new launch. Otto Place moved 358 out of 600 units (59.7%) in July at a median price of $1,746 psf. Its launch follows the success of Novo Place, a 504-unit EC adjacent to Otto Place by the same developers. Released in November 2024, Novo Place sold 286 units (57%) on launch day at an average of $1,654 psf, and achieved a full sell-out within eight months." Chu added.

Buyer Profile

Chart 1: Buyer profile for all new non-landed homes (excluding EC)

 “With the 60% Additional Buyer’s Stamp Duty still in place, demand from foreign buyers for new private homes remained subdued. July saw a total of fourteen non-landed private home (excluding ECs) transactions made by foreign buyers, making up just 1.7% of the month’s total deals. Meanwhile, Singapore Permanent Resident buyers clocked 110 transactions in June, accounting for 12.3% of all new private home (excluding ECs) purchases in the month. Lastly, Singaporeans continued to dominate the market in July, with new private home sales (excluding ECs) significantly increased by 235.8% quarter-on-quarter to 769 units, the highest since March 2025. This surge was mainly driven by two new launches in the CCR and pent-up demand in the region.” Said Chu.

Luxury Homes

Chart 2: Buyer profile for homes transacted at $5mil and more

"The luxury home segment saw a surge in activity in July, recording its highest monthly take-up since November 2024, with 28 transactions for homes priced at S$5 million and above. Local buyers and Singapore Permanent Residents (PRs) were the key drivers, accounting for five and 20 transactions respectively. Two standout deals surpassed the S$20 million mark - both ultra-luxury freehold units at 21 Anderson purchased by PRs. The larger was a 10,452 sq ft five-bedroom duplex penthouse with a roof terrace, which transacted at about S$52.25 million. The other, a 4,489 sq ft four-bedroom unit, sold for approximately S$21 million. These deals underscore the appeal of expansive floor plates and prestigious addresses among high-net-worth PR buyers. Within the S$7–8 million bracket, UPPERHOUSE at Orchard Boulevard dominated, securing 11 of the 12 units sold in this range (91.7%). Its strong performance was fuelled by its status as a new launch in the Core Central Region (CCR) and the release meeting pent-up demand for premium homes. Singaporeans accounted for 67% of buyers in this bracket, reflecting robust local appetite for high-quality CCR residences." Noted Chu.

Forecast

July marked a strong rebound in the new private home sales market, easing months of pent-up demand. Sales hit 940 units, led by Lyndenwoods at Singapore Science Park, which sold 331 out of 343 units (96.5%) and accounted for 40% of monthly transactions. UPPERHOUSE at Orchard Boulevard and The Robertson Opus also performed well, with take-up rates of 58.1% and 43.1% respectively. 

“Halfway into August, sales remain brisk with 986 units sold, driven by robust launches including River Green (87.8% sold), Promenade Peak, and Canberra Crescent Residences. Springleaf Residence, the first high-rise in the Springleaf precinct, is expected to see strong demand at its upcoming launch.” Noted Chu. 

For the remainder of 2025, seven new launches are slated, adding 3,553 units to the market. Notably, Skye At Holland - the only CCR launch this year – and The Sen. Despite global uncertainties, healthy take-up rates reflect resilient buyer sentiment, supported by a potential Fed rate cut, upgraded GDP forecasts (1.5%–2.5%), and renewed confidence from the Draft Master Plan 2025, which outlines new housing precincts and integrated hubs across Singapore. Together, these developments help promote buyer confidence by reinforcing the Government's long-term plans for urban renewal and liveability.” Chu added. 

In the first seven months of 2025, there have been 5,527 new homes sold. Barring any unforeseen circumstances, ERA Singapore projects new home sales to be between 8,500 - 9,500 units for the whole of 2025. 

Table 4: Upcoming launches for the rest of 2025

For media enquiries, please contact: Lisha Rodney Public Relations Manager, ERA Singapore Email: [email protected] 

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