Capturing the Beautiful Moments of Charity

Singapore, 4 Jan 2017 – Real estate salespersons from ERA Realty Network (ERA) gathered at Lions Home for the Elders Bedok last Tuesday to bring joy and warmth to the elderly people who have had a hand in nation building when they were younger.During the visit, ERA salespersons and their family members sang some of the greatest oldies along with the elders and played bingo with them. They also specially prepared goodie bags containing care products such as Milo 3 in 1, organic oat drinks, Prickly Heat Powder, thermal mug and more for the elders.

All these joyous moments are captured and framed as a gift to the elders to keep. The photographs serve as a memento for them; a daily reminder to always stay happy, and these are the true happiness that money can’t buy.

ERA Singapore is committed to giving back to Singapore in meaningful ways. The salespersons are glad to be able to help brighten the lives of the elderly people by spending quality time and organising fun entertainments for them.

“Through our initiatives, we want to inspire more people to make meaningful connection with the less privileged. It is also a great opportunity to show our pioneer generation our appreciation towards what they have done for us, and will always be there for them,” said Mr Jack Chua, Chief Executive Office of ERA.

This is part of ERA’s ongoing corporate social responsibility efforts. ERA works closely with many charitable organisations such as Community Chest, Singapore Association for the Deaf and Canossaville Children’s Home. The company has been awarded the I Love You Ruby Award and named Ambassador for the Deaf since 2010 by The Singapore Association for The Deaf.