
SINGAPORE, 24 November 2025 – “Singapore’s private residential and Executive Condominium (EC) markets have delivered a strong performance this year, as buyer confidence remained resilient throughout 2025 amidst a low-interest rate environment. Demand has been underpinned by a well-distributed pipeline of projects offering a variety of pricing options. We expect this momentum to carry into next year’s robust slate of launches,” said Marcus Chu, Chief Executive Officer, ERA Singapore.
“2026 is set to see sustained buyer interest across both the private and EC markets. Stable employment, healthy household balance sheets, well-distributed housing supply and a continued low-interest rate environment will continue to anchor the market, even as rising land costs shape pricing. We foresee more OCR launches coming onstream this year, in contrast to last year’s slate, which was largely driven by CCR projects,” added Chu.
“Several major launches in 2025 achieved impressive take-up rates during their initial release. The Orie recorded 86% sales of its 777 units at launch in January, followed by similarly strong outcomes from Lyndenwoods in July (94.5%), River Green in August (88%) and Skye at Holland (98.8%) and Penrith (97%) in October. These results continue to demonstrate healthy demand from owner-occupiers and steady interest from investors. The buyer pool has also been diverse, ranging from HDB upgraders and young families to newly minted Singapore citizens entering the private market.” Chu noted.
“Looking ahead, 2026 is set to introduce 19 private residential and 5 EC projects islandwide. This variety of launches offers homebuyers fresh opportunities in both new and established neighbourhoods. These include rare freehold offerings in the Central Business District, new developments within upcoming growth corridors such as Bukit Timah Turf City and Bayshore, and highly anticipated ECs in locations like Pasir Ris, Tampines, Woodlands, and Bukit Panjang, where pent-up upgrader demand remains strong.” Chu said.
“Mixed-use concepts in the northern growth precincts, family-centric launches near upcoming MRT lines in the West, and developments anchored around well-established amenities in the East are also expected to drive buyer interest. With new housing nodes and infrastructural upgrades planned under the Draft Master Plan 2025, we anticipate that first-mover appeal will play a key role in purchasing decisions next year,” added Chu.
“The upcoming launches will cater to diverse buyer segments, including first-timers, HDB upgraders and investors. As buyer priorities continue to centre on accessibility, lifestyle offerings, and school proximity, developers are expected to maintain a calibrated pricing approach to stay competitive amid rising land costs.” Chu noted.
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Lisha Rodney
Public Relations Manager, ERA Singapore
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