Transformation Roadmap
For our three-year roadmap, we have established several objectives and initiatives which will see us strengthening our core and competitive edge, and augment our market leadership. Our strategies for Sustainable Growth include:
- Strengthening and expanding our presence in Singapore. In this regard, we have firmly established that with the opening of the ERA APAC Centre – a centralised business centre to facilitate greater synergies between our teammates across the region.
- Expanding the range of services and geographic presence in the Asia Pacific region, either by setting up a brokerage office, entering into sub-franchise arrangements with local operators or acquiring an existing agent network.
- The third component of our growth strategy is acquiring new tech tools or enhancing our digitalisation and IT transformation roadmap to increase our business efficiency and offer better services to our teammates and clients.
Other APAC Initiatives. A new digital marketing academy will be launched across APAC to support the digital marketing training needs of all our teammates. On 6 April 2022, ERA officially partnered up with Metigy – to provide all teammates across APAC – access to an AI predictive technology platform for self-serving content push and ad buys as part of the digital marketing enablement. This is the first-of such partnership for the property industry.
APAC Presence
The ERA APAC Centre serves as the new Asia Pacific (APAC) HQ to more than 52% of the entire global network of ERA. ERA Asia Pacific doesn’t just operate as a franchise business. Currently, we have direct ownership in four key growth markets in Southeast Asia, namely Indonesia, Thailand, Vietnam and Malaysia, which has provided us with a strong geographical diversification and access to more than 470 million people or 71% of the total population in ASEAN.
As the economies and real estate markets of these countries recover and transition into a post-pandemic environment, ERA expects to realise growth and synergies on the ground, underpinned by the established ERA brand name, strong reputation, and quality sales professionals.
We are well-positioned to take advantage of the region’s growth, and will continue to take a long-term approach to our regional expansion strategy and investments in these markets.
Official Opening of the ERA APAC Centre
ERA has a global presence with worldwide footprint of more than 39,000 salespersons working out of 2,350 offices across 33 countries. The ERA APAC Centre will continue ERA Realty’s vision to be a fore-runner in technology adoption and digitalization by equipping its agents with the tools and resources they need to make a positive impact on the local economy and the APAC region.
Spanning across three storeys with a total gross floor area of 43,500 square feet, the ERA APAC Centre stands tall and proud as its own building with a rich and vibrant past. It has undergone a series of transformations (formerly known as Hersing Centre and Toa Payoh Entertainment Centre) before meeting the world as this latest incarnation, a testament of sustainable workspaces to meet the evolving needs of our workforce.
Instead of demolishing the original building , ERA Realty renovated and repurposed its building for greater environmental sustainability. 261 Solar panels were also installed to supply 30% of the entire building energy usage, in line with our national vision of low-carbon & smart energy Singapore. Other features include co-working space at everyday@ERA on the ground level, an in-house photography studio and professional recording studio (Realty Podcast by ERA). The luxury of space allows agents and industry partners to network. There will also be a shopfront concept along the external part of building to display ERA exclusive listings, and will be manned by agents to capture walk-in customers, even over weekends.
Agenda
Time: 9:30 AM – 11:30 PM
- CEO Welcome Address
- GOH Opening Remarks
- Official Opening of ERA APAC Centre
- Executive Chairman Message
- Succession Ceremony
- Group Photography
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ESG by ERA
ERA Realty is the first real estate agency in Singapore to launch an Environmental, Social and Governance (ESG) initiative in November 2021. ESG by ERA aims to
- Create a green and sustainable living environment for Singaporeans;
- Enhance employee well-being; and
- Develop evolutionary solutions and technological capabilities to complement business expansion.
The first donation of $231,000 to Hong Kah North Environmental Sustainability Fund was contributed by 22 Esteemed Patrons, with a gift of $11,000 each. This donation will fund sustainable causes and projects especially in Tengah Town such as increasing the number of Community Gardens, organising eco-activities, assistance for low income and vulnerable residents, education grants and more.
ERA Realty has also established two other collaborations with NorthWest CDC and the Straits Times. The Straits Times “Through the Lens” Photo Exhibition on Climate Change is currently held at ERA APAC Centre from 15 March to End April.
We have also been running a book donation drive to help build a Green Community Library for residents at North West CDC, which will end on 15 April 2022. Other activities in the pipeline include a sustainability forum, green flyer distributions and more.
