SINGAPORE, 13 July 2023 – ERA Realty Network Pte Ltd (“ERA”) is thrilled to announce its historic collaboration with Mediacorp, as one of the main sponsors for its highly anticipated 130-episode drama serial, “My One and Only” (只此一家). Set against the vibrant backdrop of Singapore’s real estate industry, this longform drama marks ERA’s bold foray into the realm of television sponsorship. This is a momentous milestone for ERA Realty Network, this being its first sponsorship of a television drama revolving around Singapore’s real estate industry.
Upon learning of Mediacorp’s visionary concept, ERA Singapore’s CEO, Marcus Chu, conveyed his enthusiasm, remarking, “I was impressed by the concept’s brilliance. We recognised the tremendous potential for an exceptional collaboration between ERA and Mediacorp for ‘My One and Only’, especially with the involvement of esteemed artiste, Zoe Tay, and eagerly embraced this opportunity.”
Mediacorp provides an unmatched platform to depict the daily victories and hurdles encountered by real estate agents, while the collaboration itself presents a unique opportunity to redefine the public’s perception of agents. Marcus elaborated, stating, “Through the drama’s narrative, we have the potential to transform the public’s perception of property agents, simultaneously entertaining and enlightening them. It offers ERA an opportunity to connect with viewers in a new way.”
The sponsorship of this drama series brings significant advantages to ERA and its agents, as it will extend the reach of their brand and establish connections with new audiences. Marcus shared, “We are excited to leverage new communication channels to promote our ERA brand and our agents. This priceless opportunity enables us to secure more customers, strengthen our brand presence, and potentially attract individuals interested in pursuing a career in real estate.”
Anticipation is high for the success of “My One and Only” features a star-studded cast, including Zoe Tay, Elvin Ng, Ya Hui and more. Centred around Singapore’s real estate industry, the drama promises to resonate with viewers and offer a fresh perspective on the profession. Marcus anticipates a positive reception from local viewers. He states, “Given the talent and popularity of the cast, along with an interesting storyline centred around Singapore’s real estate industry, we have high hopes that this drama series will be well-received.”
Tune in to “My One and Only” on mewatch from 24 July and Channel 8 from 27 July, Mondays to Fridays at 7:30 pm, and embark on a captivating journey as we witness the trials, triumphs, and ultimate resilience of Singapore’s real estate agents. ERA invites everyone to join them on this exciting journey as they continue to redefine the perception of real estate agents and showcase their unwavering dedication to serving Singapore’s property market.
