Explore Facebook Live for Business
30 Nov 2016
Facebook Live enables streaming of real-time video on Facebook. Previously, live streams were limited to 90 minutes but now, it is a 24-hour live streaming service. Facebook Live is a useful platform for fans engagement. Facebook prioritises live videos to appear higher in the news feed, giving you more reasons to go live.
- Answer FAQs Instantly
Customer service is an important aspect of business. Facebook live can act as a bridge to connect you and your customers. Interaction and providing clarifications to their queries helps to build better relationships. Do anticipate the potential questions and prepare your answers to ensure maximised engagement.
Subsequently, the recorded live session can be shared on other digital platforms such as your website to enhance exposure.
- Enhance Visual Impact
Facebook Live can also be used to give your followers a peek into your daily activities. For instance, you can help your clients to market their beautiful homes or simply show a teaser of the show flat that you are having duty in.
This enables you to showcase listings and demonstrate your commitment as a real estate professional.
- Promote Upcoming Events
Share an upcoming event with short previews before going live! This is especially useful to create hype before your team bonding or even special training activities. Stream the event live so that teammates who might have prior commitments during the actual day are still able to join in the fun whenever they can.
Sources:
Digitaltrends.com. (2016). [online] Available at: http://www.digitaltrends.com/social-media/facebook-news-feed-update-live-videos/ [Accessed 28 Nov. 2016].
Karasiewicz, C. (2016). 6 Ways to Use Facebook Live Video for Your Business: Social Media Examiner. [online] Socialmediaexaminer.com. Available at: http://www.socialmediaexaminer.com/6-ways-to-use-facebook-live-video-for-your-business/ [Accessed 28 Nov. 2016].
Photo by Kaboompics.com
