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Salespersons

Heartware vs Hardware

7 Jun 2017

Property transactions, be it buy or sell, happen at important milestones: marriages; and the addition of bundles of joy. Conversely, difficult times like retrenchment, bankruptcy and even accidents compel a homeowner to rethink his financial commitments. Therefore, how the property transaction is facilitated will affect a homeowner’s life.

We believe that real estate professionals are in a unique position. They are more than just salespersons to their clients; they are also friends. It is the personal touch, relationship with and dedication to another person that technology cannot replace. The combination of heartware and hardware can enable real estate professionals who are possibly handling the greatest investments of families to make a significant difference in others’ lives.

In ERA, improving tech tools is only one aspect to enable our salespersons to provide a hassle-free experience to their clients. The new function in iERA mobile app, Zap, increases exposure of clients’ listings and facilitates internal co-broking between teams. Other new features in the app developed exclusively for ERA salespersons include property calculators for new Seller’s Stamp Duty (SSD) regulations, resale/new home progressive payment and the rental stamp fee. In addition, they can access transactions, condo reports and floor plans islandwide. ERA salespersons may serve clients more efficiently with relevant real-time information.

As the leading real estate agency in Singapore, we encourage our ERA salespersons to provide first-rate service and deliver customer satisfaction. In support, we have continuously expanded the ERA Extra Mile Programme which they can accumulate points through service. Some items that teammates have redeemed include corporate merchandise, business cards, flight tickets to ERA overseas business conferences and the annual salesperson registration renewal fees. Redemption options and details are available on myERA.

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