29 Jul 2016
How have you been managing your personal brand? Is your image consistent across all your marketing avenues? How does it all comes together?
Your Professional Image
Use a recent professional agent photograph across all your marketing materials. A smile, looking sharp and being relatable makes you more earnest and reliable.
Can you introduce yourself in 30 seconds? It should cover your experience, strengths and goals. Prepare in advance before a presentation so that you will be confident and natural!
Do you have business cards on standby? Any occasion is a networking opportunity and you should be ready to exchange name cards which serves as a reminder to the recipient.
Your Digital Footprint
Having a digital presence increases your exposure. Ensure that you are searchable online with LinkedIn and Facebook profiles or your own website. Regular updates seen by your followers also build familiarity. Remember to use your business name to optimise discovery.
Your Professional Purpose
Communicate your work purpose and motivations on these social media platforms so that consumers can know you better. Share your learnings and stories for a great connectional experience too.
