5 Aug 2016
Embrace it or fight it but getting social is no longer an option. Wondering if new social media platforms or technologies help to improve your real estate business? Fret not. Implement these simple lead generation tactics and you can gain competitive advantages.
1. Digital Media
- Email Marketing
Whether you are hosting events, sending out market updates, promoting a listing, or staying in touch, emails are important for communication with customers. Whenever necessary, segment your audiences via their lifecycle to ensure that the content resonates with them. In addition, consider providing links to your site and include contact information in your email signature.
You can tap on ERA 24/7 PropWatch, a FREE Listing & Marketing Tool, to maximise your reach while saving time and cost. Consumers are automatically notified via email about their neighbourhood property transactions and deals. This creates interest, helps to maintain continuous exposure and build familiarity, maximising chance of converting them to become your clients. - Social Media
Choose the social media platforms which fit your target audience and objectives before investing your time and efforts. Trendy applications in 2016 include Facebook, Instagram, LinkedIn, YouTube and WhatsApp. You can post on social media all the time, but ensure that your prospects are there or focus on optimising your website for search instead. Alternatively, you could reach them via traditional SMS too.
Pro Tip: Remember to insert a Call-to-Action in your social content!
2. Network
- Host Events
Whether you are considering to hosting a small private dinner, or large-scale party, events enable you the opportunity to define your personal brand, establish rapport with your clients and clarify the solutions you can provide. In addition, attendees can interact with each other and network too! - Conferences
You can also apply to speak at conferences as long as you can add value. Share case studies and success stories. It makes you look like the expert and garners additional exposure. - ERA Events
Attend ERA’s In-House Trainings or Project Marketing’s Briefings to increase your knowledge and engage some new teammates. Who knows? The person beside you might just be your next co-broke teammate.
Pro Tip: Remember to stock up your business cards!
3. Word-of-Mouth
- Display Testimonials
Positive testimonials from existing customers add trust and raise credibility. Reach out to your customers and ask for a short testimonial that you can share on your social media platforms. They may choose to write in to ERA or provide reviews on ERASG FB page. Compliments received will be reflected on ERASG website too. - Develop Referrals
If you have delighted customers and they complimented you, respond with thanks and follow up with a referral request. Be ready to give referrals as well. Help your contacts grow their businesses or careers and most people will appreciate you, and it may inspire them to respond in kind.
Pro Tip: Remember to grasp every opportunity and do not be shy to ASK!
