ERA Singapore Rolls Out Global Referral Network to Meet Cross Border
Property Demands & Country-to-Country Referrals
SINGAPORE, 22 October, 2020 – ERA Singapore (ERA), the Asia Pacific master franchisee of the global real estate brand – ERA Real Estate, today announced the launch of a seamless, one-stop technology solutions that instantly connects the entire global affiliated sales force of more than 40,000 ERA affiliated agents in 2,300 offices throughout 34 countries.
Dubbed the ERA Global Referral Network, the e-commerce online referral platform is powered by global real estate tech firm Immobel and is a market differentiator that will meet cross border property demands and its country-to-country referrals.
Built with the capability to track the complete end-to-end referral life cycle – from the creation of property listing to the payment of referral fees – ERA will be offering this first-of-its-kind online platform in Singapore across its network of over 17,300 agents in 9 other countries, all at zero cost to its agents and brokers, while creating an additional revenue stream for affiliated brokerages through referral fees.
The highly intuitive ERA Global Referral Network
Before rolling out this Immobel-powered platform, ERA did not have a way to do that. Agents who wish to make a global referral have to contact the respective ERA country heads personally to enquire and request recommendations for referrals.
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This new intuitive global referral network offers a real-time view into all open and closed referrals across the network and a real-time “food delivery-style” dashboard – in the form of a Referral Lifecycle Bar – that shows the status of all active referral business, both incoming and outgoing.
Harnessing the power of ERA’s global network and technology, this global referral network instantly creates a global economic opportunity; with instant access to all the open referrals across its global network.
It allows affiliated agents to refer and transact between countries seamlessly, automatically translating its referrals using their language, currency and measurement unit of choice for each of the country around the world. Other salient features of ERA Global Referral Network include:
- Post property listings: Agents can post the properties which are available for purchase, rent or sale, and decide on the referral fee that they can extend. Each posting can be sorted by target area, from country to city to area.
- Instant notifications: Agents will receive timely notifications for invitations to apply for referrals and new referral postings in their regions.
- Directory of professionals: Agents can now browse the profiles of over 40,000 agents across 34 countries. Each profile comes with detailed information on the agents’ biographies, language proficiencies, strengths and more. Agents can also shortlist the most credible trusted advisor by clicking on the heart icon.
- Predictive Analytics: The referral tools produce actionable market intelligence, predictive analytics and flexible reporting.
“This groundbreaking referral platform is yet another example of how ERA is embracing Proptech into our business. For agents who are serving homebuyers and investors who might be relocating, buying a vacation home or looking for an investment property, being able to view available properties in their native languages and currencies makes the process easier, and fosters better communications and global collaboration. ERA agents now have a competitive advantage to deliver personalised services along every step of the real estate experience, no matter where they are located,” said Jack Chua, chief executive officer of ERA.
Increased Cross-border Real Estate Buying Enquiries
According to “Emerging Trends in Real Estate Asia Pacific 2020”, a real estate forecast jointly published by the Urban Land Institute and PwC, Singapore presents the best prospect in the Asia-Pacific region for investment.
In preparation of the influx of foreign property investors, ERA has already begun conversations on its referral protocols across its affiliated brokers in 9 other countries and the new online referral platform will be able to help facilitate most of the inbound and outbound referrals from these popular destinations, strengthening ERA’s capabilities in real estate marketing.
ERA Division Director Jun Kang, a Korean-turned-Singapore citizen who has been serving the Korean market, shares, “There has been ongoing interest from Korean buyers in Singapore properties, especially after the Korean government relaxed their policy on foreign property investment over a decade ago. Korean property buyers are more concerned about buying in a good location, rather than the tenure of a property. In the past, the interest was in resale properties, but nowadays, they are open to buying new projects off-plan.”
Immobel is the world’s leading supplier of global technology solutions to the real estate industry. Their digital tools help the world’s largest offices connect buyers and sellers worldwide, across national borders and language barriers.
Immobel provides custom referral network platforms to connect affiliates, franchisees or members worldwide. With its platforms, users refer and transact business between markets, each using their language of choice.
Their referral tools produce actionable market intelligence, predictive analytics, flexible reporting, and a real-time view into your open and closed referral business across your network. All theirs systems ensure secure, GDPR-compliant tracking of referral business and robust handling of consumer data